My client was developing a new safety identification system geared toward outdoor and cycling enthusiasts. He needed a logo for his company that would set the right tone of safety, reliability and a quick response to a medical emergency. I accomplished this by featuring the traditional, bold colors of red and blue, and a combination of fonts that implied speed, precision and strength. I also modified the red first aid symbol to imply security and medical care. In addition to the company logo, I designed a sticker that would be used as part of the response card system, as well as a kids version of the design in rainbow and orange colors.