During my time as an in-house Graphic Designer for a start-up company in Portland, Maine, I was tasked with designing the brand for a new tourist initiative called Maine Passport. First I came up with a logo, which was infused with popular Maine symbols such as a buoy, lighthouse and anchor. I also designed a pocket-sized “passport” book that tourists coming off the cruise ships would receive. Each page featured a local merchant as well as an exclusive offer or coupon available only to Maine Passport holders. In addition, the book contained Maine trivia and other useful information during their stay, as well as a map that I designed to highlight each participating merchant. Finally, I created a Maine Passport website to promote the program to Portland merchants.