Logo designs are always such rewarding work – the process of honing in on a company’s brand, mission and character to distill it into a visual format is one of my favorite creative processes.  When the arboriculture company Harrison McPhee, of Millis, MA, needed a logo for their newly branded plant healthcare division, “Thrive”, I jumped at the chance to design it.

For the Thrive logo, we wanted something fresh, organic and clean, as we are dealing with keeping plants and trees healthy after all. After working through several variations and font styles, we settled on this modern version that speaks to their innovative and solutions-based approach in the industry.

I will also be creating large custom decals for the sides of their spray trucks to reinforce the new brand.